BLJ Candy Toys work with the very best licensing partners and well-known character brands worldwide. The variety of licenses makes BLJ licensed assortment attractive and desirable for children and why children all over the world love our licensed novelty toy confectionery products.

The company main product lines are novelty confectionery and candies. These novelty confectionery products are divided into two subcategories:
1) Licensed Character Candy Novelty
2) Non-Licensed Candy Novelty

The first category is Licensed Character Candy Novelty, which are innovative licensed character toys or container combined with various kinds of candy or confectionery. Examples of these products are: Candy Cups, Surprise Eggs, Candy Containers, Lunchbox filled with marshmallows, Mega Egg , Cool Fans With Candy and Besides our core-business Candy Novelty, we also produce compressed candy. The second category is our standard candy novelty products for the everyday and seasonal markets. BLJ is constantly developing and launching new innovative products to maintain our position in our niche category of Novelty Candy. We are constantly researching for new and popular licenses to add to our portfolio.